Two Washington state moms have launched a business that sells baby high heels.
They sold their first shoes 14 weeks ago and haven't looked back since.
They could very well possibly be the smallest stilettos ever.
"Oh yeah. It draws attention," said Jenelle Kulaas. "People see them and are like, those are hilarious!"
The shoes are the brain child of Britta Bacon, who thought up the idea and the brand name "Heelarious" on her daughter's fourth birthday.
"That's kind of all I could think about at her birthday party and came home and registered the Web site, and called Hayden," Bacon said.
Hayden Porter is Britta's childhood friend, her current partner, and an admitted high heel addict.
"I wish I had an adult version, for when I'm putting all of my 'Sex and the City' re-runs and I can just sit back on the couch and be in the most comfortable shoes ever," Porter said.
"Heelarious" shoes are only made for infants up to 6 months old, and the heel is squishy for safety reasons.
In just three months, the shoes have found their way into 350 stores world wide.
More than 1,500 pairs have been bought off the Web site.
The women admit some have criticized them, saying heels, even fake ones, are inappropriate for babies, but they insist it's all meant to be in good fun.
To get the word out about their new product, the women have been sending shoes to celebrities who've just had baby girls.
They also are getting ready to send boxes to the Emmys, where they're going to be included in gift bags for nominees.
With six styles of shoes now gaining traction, the women say they may try to tackle boy shoes next, although they're coy on what they'll look like.
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